Mount Vernon Physical Therapy was getting ready to open their brand-new practice in Alexandria, Virginia. They came to us with no logo, no branding, and no website - all they had was their name. After a lengthy phone consult, where we talked about logo concepts, their philosophy, and their goals, we started work on branding first.
They came with several concepts for what they wanted their logo to look like. Since they really liked the "Atlas" icon, we decided to build on that. Their initial concept was too complicated, however; we advocate simple, clean logos that are easily recognizable at different sizes, and that will be easy to reproduce across a variety of platforms. We think about how the logo will look on a website, t-shirts, stationary and business cards, and large-scale signage; we also think about 1-color versions of logos, for other applications.
Our initial sketches evolved into their final logo fairly quickly, and MVPT was most pleased with the final result:
After that was settled, we produced email signatures, business card designs, prescription pad designs, as well as re-tooled their patient forms with their new branding standards.
After the branding was finalized, we moved onto creating the website. MVPT had to gather all of their photos and verbiage for the site before we began work on the actual site; once we had that, we were able to complete the entire site in less than 14 days - our standard turnaround time for most websites. We also set them up with two email accounts, one year of administration services, site hosting and domain name - all at no extra cost.
Not only is their website a great portal and information hub for their patients, it also looks great on mobile devices! Of course, all of our sites look great on whatever device they are viewed on. Contact us today to get your business the site it deserves!