On the importance of "branding"...

Design blog BRAND NEW is one of our favorites here at Bobblehead Design Works. Armin Vit goes into great detail about branding, the importance of logo design, and the idea of "branding" as something that can - and should - be critiqued. He looks at new logos, re-vamped logos, and really digs into why they work, or how they fall short.

Go check out BRAND NEW!