Good news everybody! Those ugly government websites that hurt your eyes to look at will soon be a thing of the past.
We talk about branding a lot here at Bobblehead Design Works, and how important it is to establish an identity, both with design (logos, typographical choices, colors), as well as consintency and standards. The typefaces and colors you choose to use in your branding will help further cement your identity in people's heads, but consistency in application will subtly train the public as well. With that in mind, 18F and U.S. Digital Services teamed up to create some standards for U.S. government websites to eradicate confusion among users.
When browsing government sites - which are, theoretically, representing one combined entity - a large difference and variety in design is confusing to the user. Is this button an ad? Is that text area related to the form I was just filling out? Standards help to eliminate this confusion, and breeds actual trust in users. People should instantly be able to visually determine what "belongs" to the site proper; making users think too much or too long only serves to complicate their browsing experience.
Bobblehead Design Works believes in keeping the web experience simple and clean for your users, and standards go a long way in ensuring that. Check out some examples of our work on our Portfolio page, or head on over to 18F's website to read about their partnership with USDS.